Search Engine Optimisation is a process designed to artificially improve a web sites position in search engine results for a target keyword. Using a variety of on and off site factors, search engines determine the value of a webpage for any given keyword. The two main tools used by search engines to identify a pages worth are keyword density and back links. Using these factors search engines will rank pages within search results.
There are a number of reasons why it is beneficial to rank highly in search results for targeted keywords:
Search Engine Optimisation is usually fairly expensive, and customers often ask Can I do it myself? The short answer is yes, however like open heart surgery, there is an incredibly small chance you will be successful and a much higher chance that you will kill yourself in the process. Most leading SEOs (search engine optimisers) have been perfecting the art for years, as there is no set formula, successful techniques are often discovered by a trial and error process. Furthermore when an SEO finds a successful method they will usually keep it to themselves, making it incredibly hard to learn the tricks of the trade quickly and efficiently.
