Clients and prostpecitve clients often ask us weather its important to target Yahoo and Bing as well as Google.  The answer really depends on your target market….

In Australian Google is responsible for 90% of all search traffic, Yahoo and Bing share the remainder.  Therefore sites who are looking for raw traffic volume need really look no further than Google for their traffic needs, the time required to satisfy the Yahoo and Bing search engines is disproportional to the rewards received for your effort and consequently at ZNS we advise the majority of our clients to focus on optimising their site for Google.

One metric that needs to be mentioned prior to making any significant decisions relation to a client SEO campaign is conversion rate.  We have found across a significant sample size Bing traffic converts up to three times as well as Google traffic in a given set of niches.  We find clients who’s site reside within the technology niche tend to convert far better from Bing  than any other organically generated source – while there are no solid reason why this occurs we believe it is due to early adopters ie. those who begin using the newest search engine first often will convert better with products and services within the technology market.